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January 23, 2025

Omnipotent Brands Expands Zaxby’s Portfolio with Acquisition of Five Locations in North Carolina

Omnipotent Brands proudly announces its latest milestone: the acquisition of five Zaxby’s restaurants in Greensboro, North Carolina. This strategic move brings the total number of Zaxby’s locations within the Omnipotent Brands portfolio to 27, underscoring the company’s relentless commitment to growth and excellence in the fast-casual dining sector.

“At Omnipotent Brands, we pride ourselves on fostering a culture where team members are treated like family, and we are excited to extend this ethos to the dedicated teams joining us from these new Zaxby’s locations,” said Robert Baxley, Co-Founder and CEO of Omnipotent Brands. “This acquisition not only strengthens our presence in the Southeast but also allows us to deepen our connection to the vibrant Greensboro community. We look forward to delivering exceptional service and high-quality dining experiences to our valued customers in this dynamic market.”

Founded by Robert Baxley in partnership with Insignis Partners, Omnipotent Brands is a private holding company dedicated to acquiring, operating, and developing multi-restaurant concepts across the Southeast. With a proven track record of success and a focus on innovation, the company continues to position itself as a leader in the industry.

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